Hosted Buyer Program

From Alfombra Roja, we coordinate different Programs of International Hosted Buyers that will participate in different fairs.

These programs are mainly addressed to international importers, agents and distributors.

Do you want to participate in International Hosted Buyers Programs?

Hosted buyers, due to their purchasing capacity and network of contacts and clients in their home market and within their sector, contribute to the promotion and internationalization of the exhibiting companies at each fair.

Our buyer programs tend to focus on the Nordic market, but we have also worked with buyers from Spain, Russia, Japan, Switzerland, the Netherlands, Belgium, USA, among others.

Participate as Hosted Buyer

Being accepted as Hosted Buyers at a specific trade fair implies a commitment to hold meetings with local exhibitors. On the other hand it carries some benefits, such as:




VIP services

Events & networking

Pre & post tours

Who can participate?

As Hosted Buyer, you must meet certain qualification criteria: be an importer, agent, or potential prescriber, have a good network of contacts and clients in the country of origin, and that may represent business opportunities for the exhibiting companies at a certain fair.

How can I participate?

Each trade fair and Hosted Buyers Program has its own unique registration and qualification process. The best way to gain access to the Programs is to register in our directory as a buyer and subscribe to our newsletter in which we will inform you about our Buyer Programs.

Coming fairs and events

Food and beverage
Food and beverage

Would you like to visit fairs as Hosted Buyer?

Leave us your contact details and we will keep you informed about how to participate in this program.