Fairs and events

 Hassle-free preparation for trade fairs and events

Participating in fairs is essential for any company that is in the process of internationalization and wants to approach a new market or consolidate its brand or product abroad (as well as in the national market). Maybe you have decided to participate in a fair as an exhibitor or as a visitor. In either case, commercial preparation is essential, analyse the objectives to be achieved and the companies you wish to contact. We advise you from start to finish so you can monetize your participation in the fair in the best way possible.
Our services:

  • Pre-event assistance to study the event.
  • Identification of potential clients and invitation to the fair.
  • Stand design and construction services.
  • Hiring of hostesses, interpreters, promoters …
  • Stand event organization.
  • Centralization and coordination of all services related to your participation in the fair.
  • Monitoring and commercial development of the contacts generated in the fair.

 Upcoming fairs:


The alliance of two benchmark trade shows, Alimentaria and Hostelco, has managed to take them both to the top, making them the largest International platform for the food, gastronomy and catering equipment industries.
When: 20-23 April 2020
Where: Recinto Gran Via, Barcelona
Alfombra Roja is managing the Nordic participation at the fairs
More information: info@alfombraroja.se

BARCELONA WINE WEEK                                                                                                                                                                                       DISCOVER THE BEST VINTAGE OF SPANISH WINE
Barcelona Wine Week bets on an experiential proposal, where the wine, the land, the wineries, the histories and the singularities of each place and harvest are the protagonists of this unique and disruptive event. An event that will make known the great territorial diversity of the wine heritage.
When: 3-5 February 2020
Where: Fira de Barcelona, Montjuic venue, Barcelona
Alfombra Roja is managing the host buyers program
More information: info@alfombraroja.se

CHINA INTERNATIONAL BEAUTY EXHIBITION                                                                                                                                                    China International Beauty Exhibition makes the adrenaline rush high of a beauty and cosmetic products-geeks. Products like skin care, cosmetics, hair, natural health and nail products, equipment and tools for the beauty salon, daily cares and sanitation products, perfumery, accessories, are displayed and engaged within this mega show.
When: 5-7 September 2019
Where: Canton Fair Complex, Guangzhou
Alfombra Roja is managing the Nordic participation at the fair
More information: info@alfombraroja.se






The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. In 2020 LBF will celebrate its 49-year anniversary.
LBF sees more than 25,000 publishing professionals arrive in London for the week of the Fair, to learn, network and kick off their year of business.
When: 10-12 March 2020
Where: Olympia, London
Alfombra Roja is managing Nordic participation at the fair
More information: info@alfombraroja.se


WFES is the leading global industry event and marketplace for future energy, clean tech and sustainability. Bringing together government and business leaders, 800 specialists exhibitors and 33500 visitors from 170 countries, it showcases pioneering technologies in energy and energy efficiency, water, solar, waste, smart cities and more.
When: 13-16 January 2020
Where: ADNEC, Abu Dhabi
Alfombra Roja is managing Nordic participation at the fair
More information: info@alfombraroja.se

Shall we roll out the red carpet? Get in touch with us!