Who are we?

Sixteen years of experience and numerous successful projects, guarantee our trajectory and leadership in the Spanish and Nordic market.

Our extensive network of contacts provides us with added value for foreign companies who wish to visit or enter the Spanish, Swedish, Norwegian, Danish and Finnish markets.

We accompany you and facilitate everything you need to conquer new markets

Alfombra Roja is the leading consultant for internationalization support for foreign companies interested in Spain and the Nordic countries.

Alfombra Roja was created in 2005 in Stockholm, Sweden. Its Founder and Director, Maribel Álvarez, knew how to appreciate the potential of the northern territories for the expansion of foreign companies. With this goal in mind, she unrolled the red carpet along which hundreds of clients have paraded.


Maribel Álvarez


Laura Chichelnitzky

Business Consultant – Spain, Nordic countries

Josephine Berne

Business Consultant – Spain, Nordic countries

Eduardo Moretti

Accountancy and Financial Advice

Silvia Lukkarinen

Business Consultant – Finland

Aase Herkules

Delegation in Norway

We are a Spanish-Scandanavian multidisciplinary team with knowledge in the different company sectors and local languages: Spanish, Danish, Norwegian, Swedish and English. Our professionalism, creativity, experience, rigorousness and passion for our work, are the bases of our success.
During these years, we have created a network of collaborators and consultants across the planet, with a wide knowledge of internationalization in all continents. Contact us if you would like to tell us about your project or receive further information about our services.