Who are we?

Eighteen years of experience and numerous successful projects, guarantee our trajectory and leadership in the Spanish and Nordic market.

Our extensive network of contacts provides us with added value for foreign companies who wish to visit or enter the Spanish, Swedish, Norwegian, Danish and Finnish markets.

We accompany you and facilitate everything you need to conquer new markets

Alfombra Roja is the leading consultant for internationalization support for foreign companies interested in Spain and the Nordic countries.

Alfombra Roja was created in 2005 in Stockholm, Sweden. Its Founder and Director, Maribel Álvarez, knew how to appreciate the potential of the northern territories for the expansion of foreign companies. With this goal in mind, she unrolled the red carpet along which hundreds of clients have paraded.


Maribel Álvarez


Laura Chichelnitzky

Senior Business Consultant & Project Manager

Susana González

Consultant – European Projects & Trade Fairs

Louise Landström Pokorni

Internationalisation Consultant

Cristina Jiménez de Aréchaga

Internationalisation Consultant

Internationalisation Consultant Finland

Aase Herkules

Delegation in Norway

Victoria Mesas

Marketing & Delegation in Sweden

Eduardo Moretti

Contabilidad, fiscal, laboral
We are a Spanish-Scandanavian multidisciplinary team with knowledge in the different company sectors and local languages: Spanish, Danish, Norwegian, Swedish and English. Our professionalism, creativity, experience, rigorousness and passion for our work, are the bases of our success.
During these years, we have created a network of collaborators and consultants across the planet, with a wide knowledge of internationalization in all continents. Contact us if you would like to tell us about your project or receive further information about our services.

Book now your strategic session to internationalize your business

Book a private meeting with us now and discover how you can start entering into a new market
  • Private session with one of our consultants
  • Analysis of the situation of your sector in the new market
  • Possibilities for your product or service
  • How can we help you? We explain how we work.
  • Solve your doubts and discover opportunities.